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Website Terms of Use

Last updated October 1, 2026

PLEASE READ THESE TERMS CAREFULLY. SECTION 14 CONTAINS A BINDING ARBITRATION AGREEMENT AND CLASS ACTION WAIVER THAT AFFECT HOW DISPUTES ARE RESOLVED. YOU MAY OPT OUT OF ARBITRATION AS DESCRIBED IN SECTION 14(g).

1. Agreement to These Terms

These Terms of Use ("Terms") are an agreement between you and Elira Digital LLC, a Massachusetts limited liability company ("Elira Digital," "ELIRA," "we," "us," or "our"). They govern your access to and use of the website located at myelira.co and any content, features, and forms made available on it (the "Site"). By using the Site or submitting information through it, you agree to these Terms and acknowledge our Privacy Policy. If you do not agree, do not use the Site.

These Terms apply only to the Site. The ELIRA mobile application, and any services offered through it, are governed by separate terms.

2. Eligibility

You must be at least 18 years old, able to form a binding contract, and located in the United States to use the Site.

3. No Medical Advice

Content on the Site, including information about wellness, hormone health, weight management, aesthetics, and related topics, is for general informational purposes only. It is not medical advice, diagnosis, or treatment, and it is not a substitute for consultation with a qualified health care professional.

Elira Digital is not a health care provider and does not practice medicine or provide health care services. Using the Site, or contacting us through it, does not create a provider-patient relationship with Elira Digital or anyone else.

Any health care services referenced on the Site are provided by separately organized, independently licensed providers, who exercise independent professional judgment and are solely responsible for the care they provide. The availability of any service depends on eligibility as determined by a licensed provider, applicable law, and your state of residence, and services may not be available in all states. References on the Site to treatments or outcomes are not guarantees of eligibility, availability, or results.

If you think you may have a medical emergency, call 911 or go to the nearest emergency room. Do not use the Site to seek urgent care.

4. Third Parties Referenced on the Site

The Site may reference independent practices, providers, or other third parties. Elira Digital does not control and is not responsible for their services, products, or content. Elira Digital may have business relationships with, and may receive compensation from, third parties referenced on the Site.

5. Intellectual Property

The Site and its content, including text, graphics, logos, images, and design, are owned by Elira Digital or its licensors and are protected by copyright, trademark, and other laws. ELIRA, the ELIRA logo, Healthy is Beautiful™, and related names and marks are trademarks of Elira Digital or its affiliates. You may not use them without our prior written permission.

Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable license to access and view the Site for your personal, non-commercial use. All rights not expressly granted are reserved.

6. Acceptable Use

You agree not to:

use the Site in violation of any law or regulation;

copy, scrape, harvest, or crawl the Site, or access it by automated means, except for search engine indexing consistent with our robots.txt file;

use content from the Site to train, fine-tune, or develop any artificial intelligence or machine learning model;

interfere with or disrupt the Site, attempt to gain unauthorized access to it or related systems, or introduce malware or other harmful code;

impersonate any person or misrepresent your affiliation with any person or entity;

submit false, misleading, or unlawful information; or

frame or mirror any part of the Site without our prior written permission.

7. Information You Submit

You are responsible for the information you submit through the Site and confirm that it is accurate. Do not submit health information, confidential information, or information about another person without that person’s authorization. Our use of information you submit is governed by our Privacy Policy.

By submitting your contact information, you agree that we may contact you by email or phone to respond to your inquiry. We will not send you marketing text messages without your separate express consent.

If you send us feedback, ideas, or suggestions about ELIRA or the Site, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use them for any purpose without obligation to you. This license does not extend to your personal information, which remains subject to our Privacy Policy.

8. Privacy

Our Privacy Policy describes how we collect, use, and disclose information through the Site and is incorporated into these Terms.

9. Third-Party Links

The Site may contain links to third-party websites or services. We do not control and are not responsible for them, and a link does not imply our endorsement. Your use of third-party websites is at your own risk and subject to their terms.

10. Changes to the Site

We may modify, suspend, or discontinue any part of the Site at any time without notice. We may also suspend or terminate your access to the Site if we believe you have violated these Terms.

11. Disclaimers

THE SITE AND ALL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, ELIRA DIGITAL DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ACCURACY. ELIRA DIGITAL DOES NOT WARRANT THAT THE SITE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE OF HARMFUL COMPONENTS, OR THAT ANY CONTENT IS COMPLETE, CURRENT, OR ACCURATE.

12. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, ELIRA DIGITAL, ITS AFFILIATES, AND THEIR RESPECTIVE MEMBERS, MANAGERS, OFFICERS, EMPLOYEES, AGENTS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO THE SITE OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THEIR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SITE OR THESE TERMS WILL NOT EXCEED ONE HUNDRED U.S. DOLLARS (US $100).

Some jurisdictions do not allow the exclusion or limitation of certain warranties or damages, so some of the above may not apply to you. Nothing in these Terms limits liability that cannot be limited under applicable law.

13. Indemnification

To the extent permitted by law, you agree to indemnify and hold harmless Elira Digital and its affiliates, and their respective members, managers, officers, employees, and agents, from any claims, losses, liabilities, damages, and expenses, including reasonable attorneys’ fees, arising out of your violation of these Terms, your misuse of the Site, or your violation of any law or the rights of any third party.

14. Dispute Resolution; Binding Arbitration; Class Action Waiver

(a) Informal resolution. Before starting arbitration or a small claims action, you and Elira Digital agree to try to resolve any dispute informally. The party raising the dispute must send written notice describing it, including the sender’s name and contact information and the relief sought. Notice to Elira Digital must be sent to support@myelira.co; notice to you will be sent to the email address you provided to us. If the dispute is not resolved within 60 days after notice is received, either party may proceed as described below. Applicable statutes of limitation are tolled during this period.

(b) Agreement to arbitrate. Except as provided in Section 14(d), you and Elira Digital agree that any dispute, claim, or controversy arising out of or relating to the Site or these Terms, including the formation, scope, validity, or enforceability of this agreement to arbitrate (a "Dispute"), will be resolved by binding individual arbitration, and not in court. However, a court, and not an arbitrator, will decide any dispute about the enforceability of Sections 14(e) and 14(f).

(c) Rules and procedure. Arbitration will be administered by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules in effect when the arbitration is filed, before a single arbitrator. The Federal Arbitration Act governs this Section 14. Any hearing will be held by videoconference or in the county where you reside, at your election; claims of $10,000 or less may be decided on written submissions unless the arbitrator requires a hearing. Elira Digital will pay all AAA filing, administration, and arbitrator fees other than any filing fee the AAA rules require a consumer to pay. The arbitrator may award the same individual relief a court could award, and judgment on the award may be entered in any court of competent jurisdiction.

(d) Exceptions. Either party may bring an individual claim in small claims court if the claim qualifies. Either party may also seek injunctive or other equitable relief in court to prevent infringement or misuse of intellectual property.

(e) Class action and jury trial waiver. You and Elira Digital may bring claims against each other only in an individual capacity, and not as a plaintiff or class member in any purported class, collective, consolidated, or representative proceeding. The arbitrator may award relief only in favor of the individual party seeking relief and only to the extent necessary to provide relief warranted by that party’s individual claim. YOU AND ELIRA DIGITAL EACH WAIVE THE RIGHT TO A JURY TRIAL.

(f) Mass arbitration. If 25 or more demands for arbitration raising similar claims are filed by or with the assistance of the same or coordinated counsel, the AAA Mass Arbitration Supplementary Rules and associated fee schedule will apply to those demands.

(g) Right to opt out. You may opt out of this agreement to arbitrate by emailing support@myelira.co, with "Arbitration Opt-Out" in the subject line, within 30 days after you first agree to these Terms. Your notice must include your name and the email address you provided to us. Opting out does not affect any other part of these Terms.

(h) Severability. If any part of Section 14(e) is found unenforceable as to a particular claim or request for relief, that claim or request will be severed and decided in court, after arbitration of all other claims is complete, and the remainder of this Section 14 will remain in effect.

(i) Changes to this Section. If we change this Section 14, the change will not apply to any Dispute of which we had notice before the change. You may reject any change to this Section 14 by emailing support@myelira.co within 30 days after the change takes effect, in which case the prior version will continue to apply to you.

15. Governing Law and Venue

The Federal Arbitration Act governs Section 14. Otherwise, these Terms are governed by the laws of the Commonwealth of Massachusetts, without regard to its conflict-of-laws principles. Any Dispute not subject to arbitration will be brought exclusively in the state or federal courts located in Massachusetts, and you and Elira Digital consent to the personal jurisdiction of those courts. This Section does not deprive you of the protection of any mandatory consumer protection law of the state where you reside.

16. Changes to These Terms

We may update these Terms from time to time. We will post the updated Terms on the Site and revise the "Last Updated" date above, and we will provide prominent notice on the Site of any material change. Changes take effect when posted, unless otherwise stated. Your continued use of the Site after changes take effect constitutes acceptance of the updated Terms.

17. General

These Terms, together with our Privacy Policy, are the entire agreement between you and Elira Digital regarding the Site. If any provision is found unenforceable, the remaining provisions will remain in effect. Our failure to enforce any provision is not a waiver. You may not assign these Terms without our prior written consent; we may assign them without restriction. There are no third-party beneficiaries of these Terms. We are not liable for any delay or failure to perform caused by events beyond our reasonable control. Electronic communications satisfy any legal requirement that a communication be in writing. Headings are for convenience only, and "including" means "including without limitation."

18. Contact Us

Questions about these Terms may be directed to:

Elira Digital LLC

PO Box 195, 1661 Massachusetts Avenue

Lexington, MA 02420

support@myelira.co